About
Amanda Luz Henning Santiago is a graduate of Hunter College’s Digital Sociology Program.
Her research explores the intersection between class, culture, and digital platforms, particularly social media platforms. Fashion, pop culture and the medical cosmetics industry are favorite topics.
She is currently employed at The Parkside Group as a Communications Account Executive, where she manages public relations for nonprofit and political clients.
Previously, she worked as a staff reporter at City & State, where she covered New York politics and policy, and authored Excelsior, a biweekly civic explainer newsletter. She has also written for HuffPost, Mashable, Business Insider and VinePair.
Born in Manhattan, raised in Brooklyn, Amanda now lives in Queens with her husband and their poorly behaved cat.
Internship
For her research internship Amanda anonymized Instagram posts and stories, and coded Instagram profiles of individuals who have either been or are currently incarcerated, as well as the individuals and communities who are supporting or are in some way connected with formerly or currently incarcerated people.
The work aided CalvinJohn Smiley, PhD & Jan Haldipur, PhD with their research on the intersection of prisoner reentry and social media, examining how Instagram can be utilized by individuals’ post-incarceration to create a sense of community and network, as well as a digital journal.
Seven hundred seventy-three Instagram profiles (n = 773) that had been previously identified as having some connection to formerly or currently incarcerated folks and collected in a Google sheet were coded over the course of the Fall 2022 semester. Several different typologies were identified throughout the coding work and a research paper was written to capture findings.
Identifying Typologies of Formerly and Currently Incarcerated People on Instagram
Skills
Digital Sociology Learning Objectives:
Explain the social and political context of how data is generated and why this matters for research.
Construct a viable research question
Design an evaluation study (available upon request)
Produce a step-by-step research work plan that is feasible given time and Resource constraints.
Collect data from a variety of sources, using both digital and analog methods
Analyze the data using the most appropriate methods and tools available
Interpret the results of the analysis
Write clearly and analytically
Demonstrate a working knowledge of basic steps to protect digital privacy and evade digital surveillance mechanisms
Courses
Statistics I & II
Quantitative Research Methods
Qualitative Research Methods
Data Analytics
Applied Research Evaluation
Workshop in Information Technology
Thinking Critically in a Digital Society
Culture & Cognition
Cultural Studies
LGBT Social Movements Project
Research Internship
Resume
Experience
The Parkside Group
Communications Account Executive
New York, NY | March 2022 - Present
Responsible for communicating with public relations clients daily, pitching stories and op-eds to news outlets, creating media advisories and press releases, organizing press conferences, copy editing, and providing social media management and strategy services to clients.
Public Wise
Project Manager
New York, NY | August 2020 - January 2021
Oversaw the execution of a qualitative research study, from recruiting respondents to producing a final report of the project’s findings, aimed at determining how BIPOC voters feel about the mechanics of voting and what compels them to vote.
City & State
Staff Editor
New York, NY | February 2019 - March 2022
Pitching and editing articles daily for City & State’s website and magazine, with the goal of increasing the publication’s overall web traffic and audience engagement, utilizing SEO best practices and insights from Google analytics. Also wrote original stories relevant to what was trending in New York’s political sphere, in addition to creating and authoring the Excelsior newsletter.
Mashable
Culture Fellow
New York, NY | July 2018 - December 2018
Wrote multiple breaking news posts about the best and worst things online, in addition to writing original reported features about the undiscovered corners of the internet.
Business Insider
Entertainment Intern
New York, NY | June 2017 - December 2017
Wrote breaking entertainment, tech, and celebrity news stories daily, in addition to working on lengthier original features.
Ignite 360
Market Research & Branding Associate
Brooklyn, NY | October 2013 - September 2015
Conducted over 35 qualitative research projects nationwide, provided brand and strategy insights to clients such as General Mills, Starbucks and AMC.
Education
M.S. | Applied Social Research
Hunter College
Fall 2020 to present
Writing for Film & Television
Honors Program
Emerson College
Fall 2009 to Spring 2010
B.S. | Sociology
Summa Cum Laude
SUNY Purchase College
Fall 2010 to Spring 2013
Certificates
Qualitative Research Moderator / RIVA Certified 2013
Awards
2021 Manhattan Young Democrats Young Gets It Done Journalist of the Year Award
2020 New York Press Association Award — Third place for best crime, police and courts coverage
Skills
SEO
CMS
AP Style
Sprout/Hootsuite
Google Analytics
Meltwater
MailChimp